5 Steps to Creating a Successful Online Leads Program
There are many ways to drive leads to your business online. Some are expensive, some aren’t. Some are more effective than others. But before you start trying out different ways to generate leads, there are a few key steps that must be taken if you want your campaign to succeed. Here are five easy steps to a successful online leads program, created by the experts at Tyler Media Digital in OKC.
- Establish Your Goals. What are you trying to accomplish? How will you judge whether a campaign has been successful or not? What kind of lead are you trying to generate? Do you want people to act on a specific deal you are offering? Are you trying to boost sales or a specific product or service? Do you just want more phone calls? Be specific in what action you want taken and what results you want.
- Who Are You Talking To? It’s important to know who it is you want to reach. Are they parents of teens in Oklahoma? Retirees in OKC? Is your target market comprised of women ages 26-45 who like reality shows? Define your market before you start marketing to them.
- Establish a Budget. You need to know how much you can spend before you can start spending. And you need to be able to create a plan that will give you the most bang for your buck.
- Establish The Length of Your Campaign. Do you want to generate leads only during the holidays? Or during specific selling seasons like Back to School? Or are you looking for a long-term campaign to create brand awareness and generate sales year round?
- Develop a Plan. With the information above, you should be able to start creating a strategic plan to generate online leads.
If you’re feeling a little overwhelmed, don’t worry. The team of digital professionals at Tyler Media Digital can help develop a plan using the right online leads generation strategies to meet your target market—and within your budget. We will continually monitor channels, test new channels and favored lead sources that perform well. Best of all, you’ll get a comprehensive monthly report that shows all leads, budget spent, clicks and more. We’ll make sure that the leads you get are quality leads, and that you are getting the right demographics, segments and responses.