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Author: Tyler Media

You invested a lot of money in your website. Or maybe a friend helped you out with it. It’s beautiful. It says what you want it to say.   But it’s been a few years and you haven’t done anything to update it, right? Don’t feel bad. A lot of business owners get their website up and then forget about it. But here’s the bad news. Chances are it isn’t working for your business anymore because it isn’t mobile responsive. But what exactly does that mean? Tyler Media Digital, your Oklahoma City area digital marketing specialist, is here to explain.

Now that Labor Day is behind us, we are heading toward the big holiday season through the end of the year. There’s Halloween, Thanksgiving, Black Friday, Christmas and New Year’s—the five biggies that can make or break an Oklahoma retailer’s year. Here are some interesting facts: In 2016, Halloween spending was $8.4 billion, with more than 171 million Americans celebrating the spooky holiday. Shoppers spent $1.9 billion online on Thanksgiving Day and another $3.3 billion on Black...

Guess how many web searches there are in an average month in the United States. Ten million? One hundred million? Actually, an average of 12 billion web searches happen in America every month. Search Engine Optimization, or SEO, is often thought of as a company’s ratings on Google, Yahoo or some other search engine. But it’s so much more than that. Sam McRoberts of Forbes said, “SEO, at its heart, is the process of making websites more...

The restaurant business is one of the most competitive out there. It seems like a new one opens up every day. In the OKC area, we’ve seen an influx of fast casual restaurants, and the closing of some well-loved classics like Charcoal Oven and the Coach House. We’re seeing an explosion of chef driven restaurants and food trucks. As of 2015, Oklahoma had 6,562 eating and drinking establishments! More and more, technology is playing a major...

At Tyler Media Digital we have an arsenal of digital marketing tools that can drive success for your business. Today, we thought we’d share information about Search Engine Marketing, or SEM. SEM is the process of gaining traffic and visibility for your website from search engines through paid search listings. It’s often referred to as paid search. Popular paid search options are Google AdWords, Bing Ads and Yahoo Search ads, with Google AdWords being the biggest, most...

So, you’ve decided you need a little help with your digital marketing. Or a lot. You’re ready to start looking for a digital marketing agency, but how do you know what to look for in an agency? How can you be sure you’re talking to the right ones? These are important questions, because if you pick the wrong one, it could make or break your business online. Here are a few important considerations as you begin your search.

You’ve probably heard about SEO, and you might even be an SEO expert. But there are still lots of large and small business owners who aren’t quite sure what SEO is, and what it means to their business. That’s ok. Not everyone is a digital marketing expert. At Tyler Media Digital in Oklahoma City, we have a teem of digital media experts who can help you understand SEO and put it to work to drive new customers, increased revenue and success.

So you’ve got a website. But how old is it? If it’s more than 3 or 4 years old, chances are it’s not updated for today’s technology. In fact, it might even be hostile to mobile devices and you don’t know it! Many businesses are in that situation, which is quite dangerous, since more than 60% of searches are now done on smartphones or tablets!

Consumers are spending more time online on tablets and smartphones, which means a mobile strategy is more important than ever. One of the best tools available is mobile conquesting. It lets you use location-based targeting combined with demographic and behavioral targeting so you can reach desired consumers on their mobile devices. At Tyler Media Digital, we know that our Mobile Conquesting campaigns can be an effective way to attract new customers. We recently executed a strategic Mobile Conquesting campaign for a Vein Treatment Clinic in Oklahoma City that was a big success.