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Once upon a time, the internet was very different. Companies were not engaging customers; they were just selling to a passive audience. That audience could not express their voice in a powerful way. They had to settle for writing a letter or making a phone call to the customer service department or CEO of a company, or they could tell friends about a bad experience at a store or restaurant.

There are so many different digital marketing tools that can be used to target potential customers. While each one is different and can be effective, some are more suitable for certain kinds of businesses or products than others. At Tyler Media Digital in Oklahoma City, we want to help our customers understand what each digital marketing tool is, and how it can work for them. Let’s take a closer look at Video Ads. Video Pre-Roll is the...

It’s the season for high school and college graduations, which means it’s a great time for retailers, restaurants and service providers. But only if you know how to capture the attention of all those parents, grandparents and friends who are planning parties and buying gifts. At Tyler Media Digital in Oklahoma City, we thought we’d break down the basics of keyword targeting for you. Customers Are Looking For Your Products or Services. At this time of year,...

Are you looking for someone to help you with your digital marketing? Or are you wondering if you’re using the right digital marketing provider? With so many different digital marketing products and services—and more on the landscape almost weekly—it’s more important that ever to work with a real pro. Back in the day, you could trust your nephew who was “good with computers” or someone who was a “part-time digital consultant.” Today’s digital marketing tools and...

Many marketers tend to think that social media is just for reaching consumers. But that’s simply not the case anymore. B2B decision makers are using social media marketing as part of their B2B buying journey, and wise B2B marketers are embracing it. B2B buyers are consumers, too. And most buying decisions are made by groups consisting of multiple stakeholders and decision makers. You need to be able to connect with multiple targets and social media can make...

It’s almost storm season in Oklahoma, and smart marketers will begin campaigns to increase brand awareness before consumers need their services or products. There are lots of way to put your brand front and center using digital marketing. The digital experts at Tyler Media Digital in Oklahoma put together a list of great ideas for your digital marketing efforts in April and May. Encourage early shopping to prepare for tornadoes and violent storms. This can be...

It’s prom season in Oklahoma, and that’s a great time to use social media to promote your business. Teens, parents and even grandparents turn to social media for great deals, specials, services and offerings to make prom perfect. From limousine services and florists, to boutiques, restaurants and tuxedo shops, there’s money to be made during this special time of year. The family of a typical prom going teenager will spend more than $1,000 on everything prom,...