Capturing Graduation Dollars in OKC
It’s the season for high school and college graduations, which means it’s a great time for retailers, restaurants and service providers. But only if you know how to capture the attention of all those parents, grandparents and friends who are planning parties and buying gifts. At Tyler Media Digital in Oklahoma City, we thought we’d break down the basics of keyword targeting for you.
Customers Are Looking For Your Products or Services. At this time of year, consumers are looking for caterers, decorations, venues for graduation parties or private rooms for family dinners. They’re looking for graduations gifts like jewelry, laptop computers, furnishings for dorm rooms and even automobiles! They’re going online and searching for products and services.
Keyword Targeting Means You Can Reach Out When They Use Certain Keywords. Let’s say a consumer is looking for a graduation gift. They might search for the phrases like best graduation gift, graduation gift, high school graduation gift, new car for graduation, jewelry for high school graduation, Photographers Stillwater, graduation photos, OKC jeweler, best laptop for graduating senior. Keyword targeting puts your ad in front of people as they are searching and comparison-shopping. By creating a highly relevant keyword list, you can increase your chances to show your ads to the most interested customers.
Your campaign can also target people who go to webpages that contain your keywords. That means that while a consumer checks out your competition in OKC, Stillwater, Moore or the whole state, your display ad could appear!
Target With Display ad or Video Pre-Roll Ads. Display ads are very effective. But for even more impact, you can also use Video Pre-Roll ads in your keyword targeting campaign.
Which Businesses Can Benefit From Keyword Campaigns During Graduation?
- Party Venues, Restaurants, Private Dining
- Party Planners
- Computers and Electronics
- Household goods for dorm rooms
- Auto Dealers
- Clothing Boutiques
- Travel agents
- Party Stores
- Vendors for Invitations, Engraved Gifts, Customized Gifts
Keyword Targeting is Very Affordable and Cost Effective. Keyword targeting is a very effective way to reach potential customers. And it costs less than search campaign. However, a combination of both keyword targeting and search is even more powerful. At Tyler Media Digital, we’re happy to provide you with a variety of different marketing options to drive consumers to your business during graduation, or anytime!
Find Out How Keyword Targeting Can Help Your Business. Want to find out how your company can cash in during the upcoming graduation season in OKC, Norman, Tulsa, Stillwater or Moore? Tyler Media Digital can provide you with a strategic campaign that delivers the consumers who are looking for your products and services. Just contact your OKC rep today—after all, graduation is just around the corner!