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The holiday shopping frenzy has officially begun. Between now and the end of the year, every retailer in America is focused on capturing those all-important holiday dollars. If you’re successful, your company can enter 2018 with great revenue. If not, some retailers may not survive 2018. At Tyler Media Digital, we know how important this season is for retailers. And while it’s November, it’s not too late to put some digital marketing strategies to work for your...

At Tyler Media Digital, we hear this question from our clients often. Is digital marketing about Facebook ads? Websites? SEO? The answer is yes, and more! Digital marketing is the promotion of products, brands or events via one or more forms of electronic media. It uses channels and methods that enable companies to analyze marketing campaigns and understand what is working and what isn’t, typically in real time. At Tyler Media Digital, we offer a wide range...

Do you have special events planned for your holiday marketing? Maybe you’re offering photos with Santa at your pet store in Norman, holiday dinners-to-go from your catering business in OKC, a Christmas tea at your hotel in Moore or a holiday program at your OKC area church. Now that you’ve made all the arrangements, how can you be sure your event will be a success? How can you make sure OKC area residents learn about your...

It’s no secret that for most retailers, 40% of their annual sales come during the holiday season. Early November is a critical time to get your marketing strategies in order, so you capture the sales you want and need. Not only is every retailer in the Oklahoma City area going to try their best to do the same, but you also need to combat looming competition from Amazon and its attractive free shipping options. While it’s...

There are so many different marketing tools these days, from Household IP Targeting and social media ads to geo fencing and keyword advertising. At Tyler Media, we’ve been providing our customers with the most effective advertising tools available for more than 50 years. And now Tyler Media Digital brings the latest innovative digital marketing tools to the Oklahoma City area and beyond. Today, we thought we’d share some information about video ads and why they are becoming so popular with advertisers.

Wouldn’t it be nice if you could take physical addresses of potential customers and find out what their IP addresses are so you can tell them about your business, product or service? You can. It’s called Household IP Targeting and it’s just one of the digital marketing tools offered by Tyler Media Digital. Advertisers have trusted Tyler Media for more than 50 years, and now you can get up-to-the-minute, state of the industry digital marketing expertise from its newest marketing extension.

You invested a lot of money in your website. Or maybe a friend helped you out with it. It’s beautiful. It says what you want it to say.   But it’s been a few years and you haven’t done anything to update it, right? Don’t feel bad. A lot of business owners get their website up and then forget about it. But here’s the bad news. Chances are it isn’t working for your business anymore because it isn’t mobile responsive. But what exactly does that mean? Tyler Media Digital, your Oklahoma City area digital marketing specialist, is here to explain.

Now that Labor Day is behind us, we are heading toward the big holiday season through the end of the year. There’s Halloween, Thanksgiving, Black Friday, Christmas and New Year’s—the five biggies that can make or break an Oklahoma retailer’s year. Here are some interesting facts: In 2016, Halloween spending was $8.4 billion, with more than 171 million Americans celebrating the spooky holiday. Shoppers spent $1.9 billion online on Thanksgiving Day and another $3.3 billion on Black...

Guess how many web searches there are in an average month in the United States. Ten million? One hundred million? Actually, an average of 12 billion web searches happen in America every month. Search Engine Optimization, or SEO, is often thought of as a company’s ratings on Google, Yahoo or some other search engine. But it’s so much more than that. Sam McRoberts of Forbes said, “SEO, at its heart, is the process of making websites more...