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Online Lead Generation: What You Should Know

Online Lead Generation: What You Should Know

The days of cold calling and elaborate sales team efforts are almost a thing of the past, thanks to online marketing tools that are specifically designed for lead generation results. But which ones are the right ones for you to use? Which technique (or techniques) will cater to your unique business needs? At Tyler Digital Media, one of the best ways to generate online leads is Website Optimization.

How Good Is Your Website?

It’s not enough to have a website. You need one that works. It has to be mobile friendly so it’s easy for people to navigate and find the information they’re looking for on their phone, and not just their tablet, laptop or desktop. The content needs to be customer focused, and help them in the decision making process toward purchase. Your website should feature lead generation forms in both your main content and sidebars. And it should feature lots of calls to action that encourage your audience to subscribe, download, contact you or make a purchase. After all, your website is your central hub for conducting online business, encouraging transactions and disseminating information.

SEO

Your website can’t be found online without search engine optimization. SEO is the process of getting traffic from search results on search engines like Google, Bing and Yahoo. It’s a technical and creative methodology to improve rankings, drive traffic and increase awareness in search engines. You have to find the right terms and phrases that generate traffic to your website. You need to make your website “search engine friendly”. It needs to deftly market the unique value of your site. It’s like being an orchestra conductor—there are lots individual performances that have to come together perfectly in order to work.

Your Next Step

You might be shaking your head, wondering if you’ll be able to figure all of this out. Or you might just be giving up at the mere thought of it. The good news is, you don’t have to. You can focus on what you do best—which is run your business—and let a digital marketing expert handle your lead generation strategy and execution. With the right partner, like Tyler Digital Media in OKC, you’ll get more than peace of mind, you’ll get results.

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