Put Instagram to Work For Your Business
Today’s consumer advertising is becoming more visually driven, as illustrated by the success of Instagram. Of all social sites, Instagram now has the most engaged audience of all. So whether you’re selling jewelry in OKC, fashion in Norman or outdoor furnishings in Stillwater, Instagram can be a powerful addition to your media mix.
Here are some interesting facts:
- Consumers are 58 times more likely to engage with branded content on Instagram when compared to Facebook.*
- Consumers are 120 times more likely to engage with branded content on Instagram when compared to Twitter.*
- Ad recall from Instagram-sponsored ads is 2.8 times higher on average than ad recall from other social networks
- Visitors from Instagram stay on a site for an average of 3.2 minutes, longer than visitors from every other social channel including Pinterest, Twitter and Facebook.
Among social platforms, Instagram attracts the largest mobile audience. And since most people access social networks from their mobile devices, this represents a huge opportunity to connect with potential buyers while they are on the go.
Because Instagram ads are highly targeted, you can be sure exactly the right people see your ads. You can target by demographics, interests and location. You can customize your audience or create lookalike audiences. But it’s important to note than an Instagram strategy is different from all other social strategies. You can’t apply your Facebook or Twitter strategy to Instagram and get the success you want.
Wondering if your business could benefit from an Instagram campaign? Not sure how to go about it? The digital marketing experts at Tyler Media Digital can help. We can help you communicate your brand story, build on what works for you organically and even leverage user-generate content. Contact us today!