Retargeting: Three Important Things You Need to Know
We’ve all been there. You Googled an item you’ve been thinking of buying, and then left the website to get back to work, run your kid to a piano lesson or get in a round of golf. Then, the next time you hit your computer, it’s like that retailer is stalking you. Everywhere you go, there’s another ad about the item you Googled. It’s maddening! That’s a great lesson for marketers, though. Retargeting can be a very powerful, effective digital marketing technique, but only if it’s done right. Here are some helpful tips about retargeting from Tyler Media Digital.
With a Retargeting campaign, it’s important to avoid overexposure. Your potential customers don’t want to see your ad or product everywhere they browse. It’s a total turn-off! To make your campaign successful, use frequency caps, which will limit the number of times a tagged user will see your ads. At Tyler Media, we usually recommend that your retargeting campaign touches a user 17-20 a month max.
Once They Buy, Leave Them Alone
There’s nothing more frustrating than to have made a purchase, and then continue to be inundated by digital ads trying to sell you what you’ve already bought! The good news is, there’s an easy way to prevent this from happening. Just place a kind of code called burn pixel in your post transaction page. It will untag any user that has made a purchase, so you won’t keep serving them ads. It will also save you money, because you won’t be advertising to people who have already converted.
There Are Different Phases of The Purchase Process
It’s important to remember that consumers pass through different stages of the purchasing process, and at their own paces. That’s why you don’t want to serve the same ad to everyone who visits your website. You should tailor your retargeting ads to the depth of engagement of each user. For example, when a shopper visits your home page, you can target them with an ad about general brand awareness. If they visit your product page, you can target them with more specific ads about your product offerings. It’s easily accomplished by placing different retargeting pixels on different pages of your site, and then serving the appropriate creative ads based on the depth of engagement.
Jump on The Retargeting Bandwagon
If you’re interested in finding out more about Retargeting in the Oklahoma City and Norman area, throughout Oklahoma or even nationwide, Tyler Media Digital can help. Just contact your OKC sales rep and we can help you take advantage of everything Retargeting offers—the right way