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Success Story For Political Campaign – Ballot Initiative

Background:

Our client is a statewide political organization who had limited time to build support for an impending ballot initiative. Internal tracking showed our client was trailing by 6-8 percent in a series of recent polls.  With the election impending there was very limited time to use traditional media outlets to sway votes.

Strategy:

We implemented a targeted campaign of push advertising to voters’ home PCs.  We used client-supplied data of those who had requested a ballot, along with data on voter registration demographic data.  We then scrubbed this data against our proprietary technology to deliver display advertisements to these targeted voter households.

Result:

Although client was outspent 3 to 1 on traditional media, our client won the election by a 60/40 margin.  They saw a 17 point improvement from the polling data once our campaign was completed.  This client gives us a lot credit for the victory saying: “The ability to target our message to different voters by geo-location and voter segmentation is something the other media platforms simply did not offer.”  Furthermore, being able to precisely target each vote by household allowed them to “present the best message for each voter.” In other words better efficacy at 1/3 of the price.