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What You Need to Know About Mobile Conquesting

What You Need to Know About Mobile Conquesting

It seems like every time you turn around, there’s some new digital marketing term you’ve never heard of. And not only do you need to know what it is, you need to figure out if it’s right for marketing your business and, if so, how to use it!

Mobile Conquesting is a great new tool that lets advertisers use a combination of location-based targeting and demographic/behavioral targeting to their desired consumers on their mobile devices. And since consumers and their mobile devices are rarely disconnected, it’s a smart place to be.

Tyler Media Digital offers Mobile Conquesting services to our clients and it’s been quite successful. Here’s how it works.

  1. Ads are placed across premium mobile apps and mobile web browsers within your geo-fenced target area. The ads show users the distance they are from your location or locations.
  2. Even better, we can geo-conquest when they are close to one of your competitors—serving an ad about you to them from within 500 feet of your competition!
  3. In addition, we can combine geo-fencing with targeted layers of behavioral/demographic categories. For example, we can target women ages 35-55 with children in Oklahoma, or people who are interested in buying a home in Norman or leasing an apartment in OKC.
  4. You can also use expandable banner ads that capture information about the user, with up to three different call-to-action buttons within one ad! You can offer multiple click conversions without having to install a conversion pixel on your website. These ads also dynamically update so the consumer knows exactly how far they are from your location or locations.

This is all very exciting. But wait, what if YOUR competitor tries to geo-conquest YOU? Good question. And the experts at Tyler Media Digital can help. Give us a call today.

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